THE POWER DUO: VEGAN AND FAST-CAUSAL

THE NUMBERS 

  • The global vegan food market is expected to grow from $20–37B in 2024 to $42–103B by 2032–2034, with a CAGR of 13.51%

  • Vegan fast food alone is projected to double, from $17.6B in 2023 to $34.6B by 2032.

  • Fast casual restaurants, where Vegan Soulicious Café operates, are expected to surge from $191B in 2025 to as much as $563.4B by 2034

The underlying psychology of consumer behavior, including a growing focus on health, wellness, and sustainability, makes this sector unstoppable.

  • Nearly 50% of U.S. restaurants now offer vegan menu items. Consumers are actively seeking nutrient-dense, plant-based meals to lower their risk of chronic disease

  • 40% of U.S. consumers choose plant-based foods specifically for environmental reasons. As climate awareness grows, low-footprint dining is becoming a mainstream expectation, not a niche choice

This isn’t just about vegans—it’s about everyone. The vast majority of plant-based food sales come from flexitarians and omnivores, which means the total addressable market is massive.

Uniqe market position

Vegan Soulicious Café (VSC) is more than just another plant-based restaurant—it's a category-defining brand that merges cultural authenticity, health-conscious dining, and AI-powered operational efficiency.

While many plant-based concepts focus solely on either health or indulgence, VSC stands out by offering nutrient-dense, island-inspired meals that celebrate the vibrant flavors of Mauritius and the Caribbean. 

THE PERFECT STORM: MARKET TRENDS ALIGN WITH VSC’S GROWTH

The plant-based food market is projected to reach $77 billion by 2030, growing at a 10% CAGR, driven by the surging demand for sustainable food options. Caribbean cuisine is also on the rise, with U.S. consumers showing a strong interest in Caribbean flavors, exemplified by the expansion of brands like Golden Krust nationwide. Notably, no other plant-based brand currently dominates this space.

As 74% of millennials reduce their meat intake, there is a clear gap in the market for flavorful, affordable plant-based options—exactly where VSC steps in. Additionally, AI-powered operations are enhancing the profitability and scalability of tech-enabled restaurants, further supporting the growth of the fast-casual dining sector.